130+ variables, every shot
Lie, wind, slope, stance, green speed — the shot as it actually was, not a simplified version of it.
Elite golf analytics
Dead against at 18mph — with 12 more cutting right to left.
A fairway 34 yards wide, falling seven feet, then climbing eight to the pin.
Driver — 253 yards, drifting left into the rough.
202 still to the flag.
Scored against the database's average 454-yard hole — flat, calm, generous off the tee. A hole that exists nowhere. On that yardstick, rough at 253 reads as a mistake.
A typical 454-yard hole costs 4.12 shots from the tee. This one — that day, into that wind — cost 4.27.
Six-tenths of a stroke apart, on one swing. One number docks him for the weather. The other measures the golf.
Ten thousand data points, and almost all of it is noise. Most analysis averages the noise and calls it insight.
“Seven of the last ten have gotten up and down from this bunker.”
Half of every “save” is really the putt, not the sand.
Take an 18-hole course where every bunker is dead average, and play ten shots from each. About three of the eighteen will come out at 7-of-10 or better — by pure chance.
The honest range behind 7-of-10 runs from 40% to 89%.
“He's averaging +0.3 on this hole across the eight times he's played it.”
A single hole's score naturally swings by about 0.6 shots.
So across just eight rounds, luck alone moves that average by ±0.43 — more than the +0.3 being quoted.
And par is the wrong baseline: into that wind, to those pins, +0.3 can beat the field.
Neither is a lie. Neither is information.
Lie, wind, slope, stance, green speed — the shot as it actually was, not a simplified version of it.
The modelling standards of physics and finance. Every method is validated against what really happened — or dropped.
Ryder Cup and Presidents Cup weeks, tour practice grounds — analysis that answers real golf questions.
“So — where is my game actually losing strokes?”
We re-read every shot you've hit — seasons of them — against the conditions you actually faced. The true story of your performance, and the one thing worth fixing next.
“How do we take next week's course apart?”
You arrive with the course already mapped: a plan for every hole, built from your dispersions — target, club, and the evidence behind each call.
“And if the conditions flip on Sunday?”
We've already played it — thousands of times. Any pins, any wind, any firmness. The answer is ready before the question comes up.
Tour players and caddies · captains and team rooms · tours, federations and governing bodies. The same rigour at every level of the game.
“We got tired of watching brilliant players chase noise — practising the wrong thing because a lazy number told them to. So we started measuring the game the way it actually plays.”
— Signal Sports, est. inside the ropesTell us what you're trying to decide — a season, a selection, a system. One conversation, no deck.